Path to 12%

Six steps to twelve percent operating profit margin — held there by a system, not by you.

The System

Two mindsets. Only one holds margin.

Most companies run on a task mindset. The Path to 12% installs a margin mindset in four places at once.

Task Mindset

  • Get the job done
  • Send the invoice
  • Move to the next one
  • Same problems return every season

Margin Mindset

  • R
    What does this do to margin?
  • R
    Price with data, not a guess
  • R
    Every decision measured against margin
  • R
    The gap closes, and stays closed

Pricing

Set your prices with courage and data, not a guess.

Operational Reporting

Visibility before it is a problem. Accountability for all to see.

Business Strategy

What to chase, what to fix, and what to stop.

Incentive Plans

Reward winning to protect the same margin.

Why Now

Every season you wait, the gap compounds.

Pricing, renewals, and budget decisions happen once a season, not once a year. Whatever number you are running today, you run again at the next bid.
Industry average
6.1%
5.9 points of margin, sitting on the table
The Path to 12%
12%

Multiply that gap by your revenue. That is what waiting costs, every season you do not fix it.

How It Works

One system. Six steps. Customized for your company.

With over 70,000 hours behind the scenes integrating these six steps into the landscape companies we serve, we know it works, roughly how long it takes, and where it usually breaks, so we can fit it to your unique situation. Built for more margin.

STEP 01

Align the Numbers

Data consistency and reliability.
STEP 02

Manage Labor Hours

Scoreboards and psychology.

STEP 03

Produce the Profit Model

Competitive awareness to price with courage.

STEP 04

Manage the Portfolio

Renewals, selectivity, and new opportunities.

STEP 05

Refine the Business Model

Incentive plans and sales conversion rates.

STEP 06

Build the Budget

Proactive plan and accountability.

Reverse FAQ

Most websites answer questions. Here are the ones to ask yourself.

Who is providing financial leadership at your company?

Tasks are usually split between a bookkeeper, an office manager, an accountant, maybe a controller or a CFO. No one owns margin strategy, pricing discipline, or turning numbers into decisions.

That is the gap we fill. We walk alongside you in pricing, contract renewal, and labor management, so you stop carrying it alone.

Already have a CFO? Good news. We complement that work with landscape-market data and reports that make their days more effective.

Who is telling you when to change prices?

For most landscape companies, price changes happen reactively: a cost spike, a client complaint, pressure on the bottom line. Who is watching margin trends before that happens?

We help you see the signals early and set up processes to make confident pricing decisions before margin erodes.

Who owns renewal pricing?

Renewals fall into a gray zone. If everyone owns it, no one owns it. Or the number is a gut feeling: will this client get angry?

We bring structure and discipline to renewal pricing, using your numbers to guide clear, confident decisions.

Do you have the right software in place?

Most landscape companies have software but are not getting their data to speak to them. The Path to 12% works with any software, but results come faster with a landscape ERP like Aspire, LMN, or BOSS LM.

With Aspire, we can automate dashboards and scheduled reports, so your software becomes a source of clarity, not complexity.

What would you do with more life margin?

When was the last time you took a real vacation? A weekend without work? Many owners assume life margin arrives at a revenue milestone, but the bigger you get, the busier you stay.

We take financial leadership off your shoulders and improve your profit margin, so you have the means and the energy to build room to breathe. What you do with it is up to you.

Results

What our clients are saying.

“When my VP was shocked at the price, I said, ‘It’s like buying the answers to the test. It’s a no-brainer.’”

— Herring Group Client

“I would tell any other company considering The Herring Group that it’s a game-changer. It’s almost necessary.”

— Herring Group Client

“We've been able to grow the business because we now know how to price and budget.”

— Herring Group Client

Fill The Seat

Fill the seat. Raise both margins.

The pain keeps returning because the system keeps failing in the same place. Let us help you fill the CFO seat. Together, we will rebuild the system so the pain stops returning.